Hortons welcomes TikTok shopping specialist

A digital marketing company which is on a mission to become a world-leading TikTok live shopping specialist, is launching its new headquarters in Birmingham.

Wesconnex has signed a lease with Hortons’ Estate Ltd on 2,221 sq ft of office space at the recently refurbished 21 Bennetts Hill in the city centre.

The company specialises in making strategically tailored content for TikTok, a social media platform that is now becoming a booming industry for live shopping.

Sara Guo, chief executive officer of Wesconnex, said: “We are delighted and excited to move into our new space. The move represents both our early success as a company and the huge potential our business has.

“Being based amongst the buzz of the city centre and in a modern office and studio space provides our team with a place they want to work in and is important in supporting us to recruit the best talent. It is also the perfect home for the studio used for our flagship TikTok channel, The Female Formula.”

We have delivered a comprehensive design-led refurbishment at 21 Bennetts Hill, an art deco style building offering stylish grade A office accommodation behind a period facade.

Richard Walker of Hortons’, said: “We are very pleased to welcome another ambitious and thriving business to 21 Bennetts Hill. Wesconnex is aiming to become one of the leading TikTok marketing specialists, so a contemporary, well connected city centre base was an attractive proposition for them.

“We have let seven suites within a year and have a further two under offer. Only three suites remain available ranging from 1,250 sq ft to 1,550 sq ft.”

Alex Tross, director of Centrick Commercial, acted on behalf of Hortons. He said: “The office space at 21 Bennetts Hill has been transformed by Hortons and is the perfect fit for Wesconnex as it continues its growth. It is located in a vibrant and thriving part of the city centre and offers the company and its workforce a wonderful and stylish new headquarters.”

For more information on availability at 21 Bennetts Hill, please contact joint letting agents, Alex Tross of Centrick or Charles Warrack of Fisher German, or click here.