Pasture announces Birmingham restaurant opening on Colmore Row

A successful restaurant group has chosen Fifteen Colmore Row as the home of its first outlet in Birmingham.

Pasture Restaurant Group, which operates restaurants across Bristol and Cardiff, will occupy 6,500 sq ft across one floor of the former Barclays branch near Cathedral Square in Birmingham city centre. 

It will create around 100 new local jobs and plans to open by spring 2024. 

Pasture restaurants are a celebration of fire-based cooking and incredible local ingredients. In-house butchers handpick and prepare the very best meat from selected farms raising grass fed cattle, and a team of chefs use it to cook beautiful, modern dishes. 

Sam Elliott is the 35-year-old chef-owner behind a growing portfolio of restaurants. 

Pasture Birmingham will allow Sam and his team to double down on the things that they’re already well known for – impeccably sourced produce, in-house butchery and cooking over fire, with slick, engaging service, top-quality food and a team whose knowledge is as strong as its passion.

This will be his fifth opening in as many years, adding to two restaurants in Bristol and a further two in Cardiff. In 2024, Sam will also be opening Prime by Pasture, a butchery, deli, cookery school and burger joint in the Redcliffe Quarter, Bristol. 

Sam explained: “Just as we operate in Bristol and Cardiff, we will be engaging with local suppliers and producers to influence everything from the menus to the interiors. What’s really exciting is the new restaurant will open up brand new supply chains for us – because just like our other restaurants, we want to make sure that Pasture Birmingham has a real sense of place, is part of the Birmingham characteristic and completes our Pasture triangle.

“This exciting opening for Pasture Birmingham also makes it easily accessible for me to commute between Bristol and Cardiff and give the ‘hands on’ approach to provide a unique and memorable dining experience.”

Hortons’ Estate Ltd has recently leased 7,000 sq ft of refurbished offices at Fifteen Colmore Row and is continuing with a programme of refurbishment across the building.

Nina Meeks of Hortons said: “We are hugely excited to welcome Pasture to Birmingham. We received considerable interest in the unit given its prime position on Colmore Row, but Pasture was our preferred operator. It has built an incredible brand and we are confident it will be a real asset to the block. 

“Fifteen Colmore Row is based just minutes from Birmingham’s main railway stations and will no doubt tap into Pasture’s ability to appeal to visiting tourists and locals alike.”

Hortons was represented by Simon Smith of Wright Silverwood.